Rae Tran is a UX Specialist based on the East Coast, enabling projects globally.

Discovery is all about understanding your users' needs, goals, expectations and pain points, laying the foundation for a user-centric design. This phase explores your market, analyzes competitors, and identifies unique opportunities.

Ideation organizes your content and features to create an intuitive and seamless user experience, improving satisfaction and retention. Through wireframes and prototypes, you'll begin to visualize the design and refine the user journey.

Collaborating with dev enables a pixel-perfect implementation. Conducting regular usability testing ensures the final product aligns with user expectations, all while making necessary adjustments for a flawless end-to-end user experience.

Reach your target audience effectively with a successful product launch. Beyond launch, user feedback and data will be analyzed to refine the design continually, ensuring your product evolves with your users' needs and expectations.